Billboard Reveals 2026 Latin Power Players List
Billboard has published its 2026 Latin Power Players list, recognizing executives who were nominated by their companies and selected by the publication's editors. Live Nation's Hans Schafer tops the annual ranking. The list also highlights leaders such as Sony Music Latin-Iberia chairman/CEO Afo Verde, who discussed building a broader ecosystem around the label's artists.
Billboard's 2026 Latin Power Players list honors executives nominated by their employers and picked by the magazine's editors. Live Nation promoter Hans Schafer leads the ranking, while Sony Music Latin-Iberia chairman/CEO Afo Verde appears among the highlighted leaders.
Verde described a year centered on Sony's roster, citing Shakira, Rosalía, Rauw Alejandro, Mon Laferte and others. He also noted Romeo Santos and Prince Royce's chart-topping collaborative album, new signings, Brazilian acts, film and documentary projects, and a planned Los Angeles studio space.
Count words: first paragraph: Billboard's(1) 2026(2) Latin(3) Power(4) Players(5) list(6) honors(7) executives(8) nominated(9) by(10) their(11) employers(12) and(13) picked(14) by(15) the(16) magazine's(17) editors(18). Live(19) Nation(20) promoter(21) Hans(22) Schafer(23) leads(24) the(25) ranking(26), while(27) Sony(28) Music(29) Latin-Iberia(30) chairman/CEO(31) Afo(32) Verde(33) appears(34) among(35) the(36) highlighted(37) leaders(38). Good 38.
Second: Verde(1) described(2) a(3) year(4) centered(5) on(6) Sony's(7) roster(8), citing(9) Shakira(10), Rosalía(11), Rauw(12) Alejandro(13), Mon(14) Laferte(15) and(16) others(17). He(18) also(19) noted(20) Romeo(21) Santos(22) and(23) Prince(24) Royce's(25) chart-topping(26) collaborative(27) album(28), new(29) signings(30), Brazilian(31) acts(32), film(33) and(34) documentary(35) projects(36), and(37) a(38) planned(39) Los(40) Angeles(41) studio(42) space(43). Total
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