New York Gaming Commission Proposes Tighter Rules for Online Sportsbooks
New York’s gaming regulator formally proposed two rules intended to reduce gambling addiction. One would require sportsbooks to use specific thresholds to spot at-risk bettors and check in with them, while the other would prohibit using artificial intelligence to tailor bonuses or wagers. The proposal follows scrutiny of how major betting companies handle problem gamblers, including recent ProPublica reporting on DraftKings.
The New York State Gaming Commission formally advanced two proposed sportsbook rules. One mirrors New Jersey criteria—such as $10,000 deposited in a day or $1 million wagered over 90 days—to identify at-risk users and prompt check-ins. The other would forbid AI-driven customization of bonuses or wagers. Chair Brian O'Dwyer warned operators to fix the issue or face regulatory action.
DraftKings has stated that it applies New Jersey's criteria. Yet ProPublica described a reporter depositing $21,600 in under eight weeks and betting compulsively without triggering review beyond standard safer-play messages. Reform advocate Brianne Doura-Schawohl said the two states' approach looked symbolic rather than substantive.
If finalized, the proposal could affect New York sportsbook users by prompting earlier check-ins and limiting personalized bonuses or wagers. Operators may face added compliance duties and clearer standards. Advocates might view the changes as incremental, while the industry could adapt. The wider public health effect may depend on enforcement, data sharing among licensed apps, and whether the thresholds identify harm that occurs at lower spending levels.