Busan Market Chief Discusses AI, Korean Film Recovery and Country Spotlights
The Asian Contents & Film Market, part of the Busan International Film Festival, is expanding programs introduced last year. Market director Ellen YD Kim discusses AI, virtual production, microdrama, VR/AR, and branded content initiatives. The market is also highlighting recovery in Korea and spotlights on Thailand and Japan.
The Asian Contents & Film Market operates as the Busan International Film Festival’s industry hub. Its three newly introduced programs are now in their second year, with organizers seeing early outcomes. InnoAsia brings together panels, workshops and events centered on emerging tools and business approaches, spanning AI, virtual production, microdrama, VR and AR, and branded content.
Projects shown in InnoAsia’s AI works-in-progress showcase last year have since secured financing and entered the international marketplace, according to market director Ellen YD Kim. ACFM is also drawing attention to Korea’s film recovery and presenting country spotlights on Thailand and Japan.
By foregrounding AI, virtual production and microdrama, ACFM may shape how filmmakers and media workers access financing, tools and cross-border partnerships. Korean recovery and Thailand/Japan spotlights could draw more attention and opportunities to those industries. Audiences may eventually see more AI-assisted or immersive formats, though outcomes depend on industry adoption and market demand.