Business · Small business · published 2026-10-09 · via Small Business Trends

Google Adds Customizable AI Avatars to Gemini for Business Use

Google's Gemini 3.8 Live introduces customizable live avatars that can be generated from reference images and used for branding, customer service, and marketing. The avatars are currently available mainly to enterprise users through an allowlisting process. Google says AI-generated audio and video include an imperceptible SynthID watermark to support transparency and reduce misinformation risks.

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Google’s Gemini 3.8 Live enables organizations to create animated, responsive avatars from detailed source images, helping them match a brand’s visual style or persona. The feature targets branding, customer service, and marketing, but access is currently limited mainly to enterprise customers through an approval-based allowlist.

Google states that generated audio and video contain SynthID, a watermark designed to be imperceptible and to support transparency while reducing false attribution or misinformation. Businesses can investigate the tool via Gemini Enterprise

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