iQIYI Reports Holiday Streaming Gains Led by TV Screens
iQIYI reported that users spent over 12% more time watching per day during China's Oct. 1–7 National Day break than before the holiday. Television sets accounted for nearly 60% of that daily viewing, and in-car viewing climbed almost 60% from a year earlier. The company also said interaction in its Taodou World virtual community rose more than 40%, while average daily micro-animation viewing increased 57%.
The holiday gains may reinforce big-screen and in-car viewing as everyday habits, affecting families, travelers, and commuters who could spend more shared time with streamed content. Growth in Taodou World and micro-animation may draw younger users into interactive and short-form formats, while the revenue-sharing model could influence how creators and production partners approach AI-generated series. If such engagement persists, iQIYI may face expectations to keep investing in living-room, vehicle, and virtual-community experiences, though holiday spikes can be temporary. Count: The(1) holiday2 gains3 may4 reinforce5 big-screen6 and7 in-car8 viewing9 as10 everyday11 habits,12 affecting13 families,14 travelers,15 and16 commuters17 who18 could19 spend20 more21 shared22 time23 with24 streamed25 content.26 Growth27 in28 Taodou29 World30 and31 micro-animation32 may33 draw34 younger35 users36 into37 interactive38 and39 short-form40 formats,41 while42 the43 revenue-sharing44 model45 could46