Visa study shows strong Asia-Pacific stablecoin interest alongside knowledge gaps
A Visa Consumer 360 study found that 46% of Asia-Pacific consumers are likely to use stablecoins within five years, while only 16% had used them in the past year. About 66% of respondents knew what stablecoins are, but just 6% accurately understood how they work, and 41% thought stablecoins always gain value. The survey covered 14,250 people aged 18 to 65 across 14 markets between June and July 2026.
Visa’s Consumer 360 research, published Oct. 5, 2026, drew on responses collected in June and July from 14,250 adults aged 18–65 in 14 Asia-Pacific markets. While 46% said they might adopt stablecoins within five years, just 16% had used them in the prior year. Awareness reached 66%, yet only 6% correctly explained how the tokens operate, and 41% assumed they always appreciate.
Market-level awareness differed: Hong Kong 84%, India 80%, Thailand 77%. Vietnam and India each recorded 67% future-use intent. Among aware non-users, 38% cited fraud or scam concerns. Government-backed stablecoins were preferred by 27%, with 26% choosing regulated-institution backing. Nearly half, 49%, saw cross-border transfer potential within five years.
The findings suggest stablecoin adoption in Asia-Pacific could affect consumers, merchants, remittance senders, and financial institutions. High interest alongside limited understanding may leave some users vulnerable to scams or unrealistic expectations, especially if they assume stablecoins always rise in value. If adoption grows, cross-border payments could become faster or cheaper for some, while banks, payment firms, and regulators may face pressure to clarify risks and protections. The social impact may depend less on enthusiasm than on whether education and safeguards keep pace.