Kepak relaunches Kings meat snacks to broaden appeal
Kepak is relaunching its Kings meat snack range to move it from niche to mainstream. The company cites Circana data showing biltong and jerky sales up 18.4% year on year. The revamped range includes nine packs with new designs and front-of-pack protein and calorie information.
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Kepak, a food manufacturer, is revamping its Kings meat snack line. It points to Circana figures showing sales of biltong and jerky climbed 18.4% compared with a year earlier. The company sees room to grow as shoppers seek easy, on-the-go options that are naturally protein-rich.
The updated range covers nine packs from the existing biltong and jerky selection, including
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