Microsoft offers MacBook trade-ins to promote Surface Laptop Ultra
Microsoft is encouraging MacBook owners to switch to its Surface Laptop Ultra by offering trade-in credit for eligible MacBook Pro models. The company's value estimator quoted $2,115 for an M5 Max MacBook Pro with 128GB RAM and 4TB SSD, which originally cost $6,149. Microsoft advertises up to $1,000 cash back when trading in an eligible MacBook Pro and buying a new Surface laptop.
Microsoft is pitching its Surface Laptop Ultra partly through a trade-in program aimed at MacBook Pro owners. Its online estimator reportedly valued an M5 Max MacBook Pro with 128GB RAM and 4TB storage at $2,115, far below its original $6,149 price. The promotion advertises as much as $1,000 cash back for eligible MacBook Pro trade-ins paired with a new Surface laptop.
The article also notes Microsoft's magnetic USB-C port as a selling point, while acknowledging MacBooks already use MagSafe. A much older 12-inch base MacBook drew a $32.37 estimate. Separately, a PCWorld colleague observed that Microsoft has not disclosed the Surface Laptop Ultra's battery life or power draw.
Microsoft's trade-in push may intensify competition for premium laptop buyers, giving some MacBook owners a reason to compare ecosystems and upgrade paths. It could also shape expectations around resale values and trade-in offers, prompting rivals to adjust promotions. Consumers may gain more choices or cash incentives, though low estimates for older devices could discourage switching. The broader effect likely remains modest unless Microsoft clarifies performance details and delivers a compelling alternative.