Weak Gears of War: E-Day Sales Estimates Prompt Questions Over Cancelled PS5 Version

Estimated sales for Gears of War: E-Day are only around 230,000 full-price copies across Steam and Xbox Series X|S, according to Alinea. The game reportedly had an almost finished PS5 version before Microsoft shifted away from releasing it on PlayStation under new leadership. Alinea also estimates 1.7 million Game Pass players and about $37 million in revenue, though its methodology is unclear.
Alinea's figures place full-price purchases at roughly 230,000, split between Steam and Xbox consoles, while Game Pass engagement is estimated at 1.7 million players. About 722,000 reportedly paid $30 for early access, and total revenue is projected near $37 million; the firm's methods remain unclear.
The PS5 build was reportedly near completion and had regional ratings, with a PlayStation logo briefly appearing in an unedited trailer. Microsoft later reversed course under new leadership, emphasizing exclusives. The title earned strong reviews, and Microsoft has not disputed the estimates, maintaining the game will remain an Xbox console exclusive.
If these estimates hold, the outcome could influence how Microsoft weighs console exclusivity versus multi-platform releases, affecting PlayStation and Xbox players who may lose access to titles. Developers at The Coalition and similar studios could face greater pressure around Game Pass economics and full-price sales. Fans might see fewer risky exclusives or more subscription-first experiments, though one game's performance may not reshape the industry on its own.