Apple Markdowns Persist After Prime Big Deal Days

After Amazon's Prime Big Deal Days ended, retailers are still offering discounts on several Apple products. The AirPods Max 2 are priced at $429, down from $549, while the Mac mini and other devices also carry markdowns. The article notes that many sale prices are near all-time lows and may not last as inventory clears.
After Amazon’s Prime Big Deal Days wrapped, several retailers kept Apple markdowns live into the weekend. The AirPods Max 2 dropped to $429 from $549, a $120 reduction available in every color; tracking indicates it has not gone lower recently.
Apple Watch Series 12 GPS models also fell by $49, with 42mm at $349.99 and 46mm at $399.99, reaching fresh lows. Other listed offers include a Mac mini at $779.99, an M5 Max Mac Studio with 36GB memory and 512GB storage at $2,299, plus discounts on M5 MacBook Pro and M4 iPad Air.
These lingering discounts may make premium Apple gadgets more attainable for budget-conscious shoppers, students, and remote workers, possibly shifting some holiday purchases earlier. Retailers could benefit from clearing stock, while smaller sellers may feel pressure to match larger platforms’ prices. Consumers might grow more accustomed to post-event sale periods, though any broad effect may be modest and temporary because availability depends on inventory and specific configurations.