Dhar Mann Details Creator City Campus for Creators and Brands in L.A.
Dhar Mann presented his vision for Creator City, a four-acre Los Angeles campus, during a MIPCOM session. The facility will include multiple sound stages and 175 sets capable of hosting 15 productions at once. Mann said the project is meant to unite creators, brands, and culture in one location.
At MIPCOM in Cannes, Dhar Mann used Sunday’s inaugural pre-opening headline slot to outline Creator City. The soon-to-open Los Angeles project spans four acres and is planned with several sound stages plus 175 sets, enough for 15 simultaneous productions.
Mann, who established Dhar Mann Studios, described the campus as a shared hub for creators, brands, and culture. He noted that his existing studio’s sets lack branding, recalling that five years ago neither he nor YouTubers were widely taken seriously.
Creator City may give independent creators and brands a shared production base, potentially lowering barriers to making branded content at scale. Los Angeles crews, stages, and nearby businesses could see more demand if 15 concurrent productions materialize. Audiences might encounter more polished creator-led programming, though concentration of production power in one campus could also shape which voices and partnerships gain visibility.