European Commission Investigates Major Studios Over In-Game Currency Sales
The European Commission is investigating several game companies, including Ubisoft, Activision, and Mojang, over their microtransaction practices. The inquiry focuses on the sale of in-game currencies such as V-Bucks and Destiny 2's Silver, often offered in fixed bundles. The action reflects growing regulatory scrutiny of monetization in live-service games.
The European Commission has confirmed an inquiry involving ten companies, with Ubisoft, Activision Blizzard, and Mojang among those named. The probe centers on in-game currencies, including examples such as V-Bucks and Destiny 2's Silver, which are commonly sold in fixed bundles rather than amounts matching item prices.
The action arrives amid broader debate over microtransactions, which have grown alongside live-service titles. Such purchases can cover cosmetics, boosts, skins, or faster progression. The Commission reportedly seeks greater transparency and parental controls, and has not attached automatic fines for companies found in violation.
This scrutiny could affect players, parents, and developers. Players may gain clearer choices if currency purchases become more flexible, while parents could see stronger controls. Studios may need to adjust store design and communication, potentially affecting revenue from live-service games. Regulators may set expectations beyond Europe, though outcomes remain uncertain.