Tech leaders adopt Trump's 'super intelligence' branding for AI
President Trump has promoted replacing the term 'artificial intelligence' with 'super intelligence,' and several prominent tech leaders have started using the new phrasing. Elon Musk, Marc Benioff, Jensen Huang, and Satya Nadella are among those who have aligned with the rebrand. The article describes these moves as capitulation to Trump's preferred language.
President Trump urged replacing the label “artificial intelligence” with “super intelligence,” and the piece frames several tech figures as adopting his preferred wording. Elon Musk said he would change SpaceXAI to SpaceXSI; Marc Benioff said Salesforce’s AIForce would become SIForce.
Jensen Huang was present when an executive order directing federal agencies to use the new term was unveiled, and Nvidia tied $1 billion for science to super intelligence research. Satya Nadella, at the same summit as Huang and other executives, used the term repeatedly in a post about an AI safety brake.
The rebranding could shape public and policy language around AI, affecting researchers, companies, regulators, and consumers who rely on shared terminology. If government and industry increasingly use “super intelligence,” discussions about risk, oversight, and accountability may become less precise or more politically charged. Tech firms may face pressure to mirror official phrasing, while critics and independent experts could struggle to maintain neutral vocabulary. The practical effects remain uncertain, but language choices may influence how trust and regulation develop.