How the Mar-a-Lago set's style has evolved over the years
A series of before-and-after photos highlights how women in Donald Trump's Palm Beach social circle have changed their looks over time. The article examines figures including Lauren Sánchez Bezos and Susan Dell, whose recent White House appearance fueled online discussion about the so-called Mar-a-Lago look. It describes a polished aesthetic featuring voluminous hair, defined makeup and designer clothing.
These before-and-after comparisons focus on women linked to Donald Trump’s Palm Beach social world, where a polished, camera-ready style has drawn online commentary. The nickname “Mar-a-Lago look” emerged on social media to describe that aesthetic, often marked by big hair, defined cheekbones, bold lashes, shiny lips and high-end fashion.
Susan Dell, a philanthropist who established a foundation with Michael Dell in 1999 and previously launched the luxury label Phi, appeared with him at the White House on October 7. Lauren Sánchez Bezos, a former television journalist, married Jeff Bezos in Venice in June 2025; both attended Trump’s second inauguration in January 2025.
This coverage may shape how audiences judge women in political and philanthropic circles, tying their credibility or visibility to appearance. Readers could internalize narrow beauty standards, while the women discussed may face added scrutiny over aging, cosmetic work or fashion choices. Brands and stylists associated with the aesthetic might gain attention, though the focus could also distract from philanthropic or professional work. The effect is likely uneven, with public commentary affecting some figures more than others.