Nothing's CMF brand enters the portable speaker market with two affordable models
CMF, the budget-focused brand tied to Nothing, has entered the U.S. portable speaker market with two models. The Speaker S is the smaller option, while the Speaker M is built for louder output. Both feature retro styling, four color choices, swappable front panels, a physical knob, and support for user-designed 3D-printed parts.
CMF, the budget-oriented label connected to Nothing, has launched its first portable Bluetooth speakers in the U.S. The lineup includes the compact Speaker S and the louder Speaker M. Both share a retro look, four colorways, removable front panels, a physical knob, and support for user-created 3D-printed accessories.
The Speaker S uses a 45mm full-range driver with dual passive radiators, 10W output, and 70Hz–20kHz range. The Speaker M adds a 25W woofer and 10W tweeter for 35W RMS and 60Hz–20kHz. Features include adaptive EQ, Ultra Bass, stereo pairing, Auracast, Bluetooth 6.0, NFC, Google Fast Pair, multipoint, USB-C low-latency audio, and up to 18 hours at 50% volume with Ultra Bass. S starts at $59.
CMF's entry could intensify competition in affordable portable audio, giving budget-conscious listeners more design-forward choices. Shoppers who value customization may benefit from swappable panels and 3D-printed parts, while Auracast and multipoint could make multi-speaker and multi-device setups more accessible. Established brands such as JBL, Bose, and Sonos may face added pressure on pricing and styling. The real-world effect, though, may depend on sound quality, durability, and retail availability, which this announcement does not fully establish.