Bluey Book Advent Calendars Return for 2026 Holiday Season
BBC Studios and Penguin Young Readers have released a Bluey-themed advent calendar that contains 24 mini picture books based on the animated series. The calendar is designed to be reused, with each day revealing a 24-page storybook and a special Christmas Eve tale. It is already selling well on Amazon ahead of the holidays.
The Bluey advent calendar book bundle is an officially licensed product from BBC Studios and Penguin Young Readers Licenses. Its reusable case opens like a folder to show the Heeler family on a tropical holiday, while the reverse depicts them at home awaiting Santa by the Christmas tree. Each of the 24 windows holds a 24-page mini storybook, including a Christmas Eve tale.
Ahead of the 2026 holidays, the set has already appeared on Amazon’s bestseller list more than two months before Christmas. It is priced at $19.55, down from $29.99. Amazon also lists other Bluey holiday titles and a separate classic calendar with mini toys and accessories.
Families with young children and Bluey fans may find the calendar an appealing holiday ritual, encouraging shared reading and repeat use. Its early Amazon performance could signal continued demand for character-based educational products, potentially benefiting publishers, retailers, and licensed merchandise partners. It may also intensify competition in children’s advent calendars, though its impact likely remains modest within the broader publishing and toy markets.