ACOTAR-Themed BrüMate Tumblers Arrive at Target for New Book Launch
BrüMate has launched a limited-edition drinkware collection inspired by A Court of Thorns and Roses, sold exclusively at Target. The lineup includes Starfall and Cursebreaker designs on the Era Flip 40-ounce tumbler for $51 and the Müv 15-ounce travel mug for $36. The release coincides with the sixth book in Sarah J. Maas's series, scheduled for October 27, 2026.
BrüMate’s limited ACOTAR collection ties drinkware to Sarah J. Maas’s series, ahead of its sixth installment on October 27, 2026. Target carries two motifs: Starfall, drawing on Velaris and the Night Court’s celestial celebration, and Cursebreaker, based on Feyre’s tattoo from her bargain with Rhysand.
The designs appear on the Era Flip 40-ounce tumbler at $51 and the Müv 15-ounce travel mug at $36. The collection reached participating Target stores on October 4 and launched online October 11. Starfall uses midnight blue, Ramiel, and three stars; Cursebreaker features smoky cat-eye tones and black tattoo-like swirls.
This Target-exclusive release may resonate with ACOTAR readers and BookTok/Bookstagram communities, who could treat the tumblers as collectible fandom items. It may also draw casual shoppers toward a major retailer during a book-launch cycle, potentially increasing interest in licensed lifestyle merchandise. For fans, the collection could deepen emotional ties to the series; for retailers, it may signal the growing commercial value of romantasy fandom and exclusive pop-culture collaborations.