ABC Picks High Potential for Post-Super Bowl 2027 Spot, Debuts Promo
ABC has scheduled a special installment of High Potential to follow the Super Bowl on February 14, 2027. A promo that aired during Monday Night Football showed Kaitlin Olson's character, Morgan, learning about the slot and asking about promotional merchandise. The network has not yet set a premiere date for the show's third season.
ABC will place a special High Potential episode after Super Bowl on Feb. 14, 2027. The show's third season has no premiere date yet; its second season ended in April. The promo debuted during Monday Night Football on Oct. 12, showing Kaitlin Olson's Morgan discovering the slot and asking about promotional merchandise.
The post-Super Bowl window is TV's most valuable lead-in, with audiences that can exceed 100 million viewers. Networks usually use it for a new series launch or a major existing hit. Past examples include CBS's Tracker in 2024, The Equalizer in 2021, Fox's 24: Legacy in 2017, and memorable episodes of Grey's Anatomy, Friends, and This Is Us.
The post-Super Bowl showcase could expose High Potential to millions of casual viewers, potentially boosting its audience and cultural conversation. Fans of the series may see a bigger spotlight on its cast and storylines, while ABC and advertisers may benefit from sustained attention after the game. If the episode resonates, it may strengthen streaming interest and future scheduling opportunities, though the actual effect will depend on viewer retention and reception.