Beats Unveils Limited Pokémon Edition of Its Portable Pill Speaker
Beats has introduced a limited-edition Beats Pill speaker made with The Pokémon Company International. The $149.99 device goes on sale October 15 and has Pikachu and Mimikyu artwork, along with collectible charms. It keeps the standard model’s 24-hour battery, IP67 rating, and USB-C lossless audio support.
Beats, owned by Apple, has partnered with The Pokémon Company International on a limited Beats Pill. The speaker costs $149.99 and arrives Thursday, October 15, in the U.S., U.K., and China. Its gray body and front mesh carry Pikachu and Mimikyu graphics, while the package adds charms shaped like a Poké Ball, Beats' "b" mark, and Pikachu lightning bolts.
Internally, it mirrors standard Beats Pill features: up to 24 hours of playback, IP67 dust/water protection, USB-C lossless audio, reverse USB-C charging for phones, and pairing two units in Amplify or Stereo modes. U.S. buyers can use Target or Apple; U.K. buyers Argos or Apple; China buyers Douyin or Apple.
This limited crossover may appeal to Pokémon collectors and portable-audio shoppers, potentially driving short-term demand in the three launch markets. It could also show how consumer-tech brands use pop-culture licensing to reach younger fans and gift buyers. Availability through major retailers and Apple may make it easier to find, though limited quantities could frustrate some buyers. Its impact may remain niche, but it may encourage more entertainment-tech collaborations.