Jamie Haller Discusses Her Brand and CFDA/Vogue Fashion Fund Finalist Selection

Jamie Haller is a 2026 CFDA/Vogue Fashion Fund finalist and showed at New York Fashion Week for the first time last month. The Los Angeles-based designer said she spent two decades working for other labels before launching her own line, which focuses on advanced casual shapes, luxurious materials, and comfortable wear. She noted that her shoes and denim have connected strongly with customers and that the fund has helped her find community despite being based outside the traditional fashion center.
Haller studied fashion design in Los Angeles before spending two decades in the industry. Her early roles included production assistance and design work for large retailers, followed by positions at smaller advanced-contemporary labels. That experience preceded her decision to launch her own brand.
Her collection is available through Net-a-Porter, Shopbop, Bergdorf Goodman, and specialty shops, while her own site offers the broadest selection. She has cited Phoebe Philo’s Céline, Loewe, and Tibi as inspirations, and describes her personal style as relaxed, masculine, luxurious, playful, and authentic.
Recognition as a CFDA/Vogue Fashion Fund finalist and a first NYFW showing may raise Haller’s profile among shoppers, retailers, and emerging designers. Her focus on comfortable shoes and denim designed for varied body shapes could resonate with women seeking wearable luxury. The visibility may also encourage designers based outside New York, suggesting that regional perspectives can find national attention.