Kendall Jenner Expands Fashion Roles With FWRD Promotion and Revolve LA Ambassadorship
FWRD has promoted Kendall Jenner to global creative director after she served as its creative director since 2021. She has also been named a brand ambassador for Revolve Los Angeles. The company cited her influence on FWRD’s luxury fashion positioning, while Jenner said she looks forward to continuing to shape the brand’s creative vision.
Kendall Jenner, now 30, has held a creative role at FWRD since 2021, overseeing campaigns, edits, and the retailer’s digital presentation. Her expanded title follows that five-year collaboration, during which she says she has helped shape FWRD’s creative direction and selected pieces she personally wears.
Beyond this appointment, her résumé includes being named Forbes’ highest-paid model in 2017, fronting Intimissimi’s Cashmere collection, and founding 818 Tequila in Jalisco, Mexico. REVOLVE Group’s Raissa Gerona described Jenner’s consumer connection as central to the company’s luxury positioning.
This promotion may reinforce celebrity-driven leadership in fashion retail, potentially influencing what shoppers see as luxury and which emerging designers gain visibility. Consumers, aspiring models, and small labels could feel effects through curated assortments and campaigns. It may also intensify expectations for influencers to move beyond promotion into creative direction, shaping career paths in entertainment and fashion. The impact likely remains cultural and commercial rather than broad policy.