Snickers and adidas Unveil Halloween Cleats With Hidden Candy Bar
Snickers and adidas released Halloween-themed Adizero Electric + II football cleats in Snickers colors, with a hidden compartment in the lime green insole holding a Snickers Ghoulish Green bar. The limited-edition cleats cost $180 in the U.S. through adidas while supplies last, and a sweepstakes for Snickers x adidas candy bars begins October 13 at SNICKERS.com/adidas.
The collaboration uses adidas’s Adizero Electric + II silhouette. The cleats combine chocolate brown and tan with a lime green insole. That insole hides a compartment holding a Snickers Ghoulish Green bar. A matching limited-edition Snickers x adidas candy bar is also part of the release.
The shoe has an upper made from synthetic and textile materials, a lace-up design, and Adizero branding on the sole styled like the Snickers logo. U.S. shoppers can buy the $180 pair only through adidas while supplies last. From October 13, fans can enter a sweepstakes for the themed candy bars at SNICKERS.com/adidas.
This novelty drop may appeal to sneaker collectors, football players, Halloween shoppers, and candy fans, blending sportswear with seasonal treats. It could encourage impulse purchases and social-media sharing, especially among younger consumers drawn to limited editions and hidden surprises. The $180 price may limit access, so impact may concentrate among enthusiasts with disposable income. Sweepstakes could broaden engagement by offering a lower-barrier way to participate.