The White Lotus Season 4 Nears End of Cannes Shoot at Hôtel Martinez

Production on Season 4 of HBO's The White Lotus is entering its final stretch in Cannes. The series has been filming at the Hôtel Martinez on Promenade de la Croisette, six months after shooting began on the French Riviera. The hotel's transformation includes a new resort logo, confirming the show's Cannes setting.
Season 4 of HBO's The White Lotus is wrapping up its location work in Cannes. The production has been based at the Hôtel Martinez, a landmark on the Promenade de la Croisette, and has now reached the last part of a shoot that started half a year earlier along the French Riviera.
The show also filmed during the Cannes Film Festival five months ago. A new resort logo at the hotel signals that the upcoming season will be set in Cannes. Mike White's mystery series is using a notable hotel as a backdrop.
The final Cannes shoot may heighten global attention on the city and the Hôtel Martinez, potentially benefiting local tourism, hospitality workers, and nearby businesses through increased interest. Fans of the series could be drawn to Cannes as a travel destination, while residents and visitors near the Promenade de la Croisette may experience temporary crowding or disruption from production activity. The long-term effects may depend on how the destination is portrayed and received.