Pokemon and Beats Unveil Anniversary Speaker for October 15
Pokemon is marking its 30th anniversary with a new Beats Pill speaker. The device features Pikachu and Mimikyu artwork and will be available on October 15 at 8 AM PT. It is priced at $149.99 and comes with a Poke Ball charm lanyard and special stickers.
The Pokemon x Beats Pill launches Oct. 15 at 8 a.m. PT for $149.99, the usual price for a standard Beats Pill. It will be available via Apple.com, Target stores, and Target's website. Pikachu and Mimikyu appear on the front grille, with Pikachu looking concerned amid gray lightning bolts and Mimikyu in grayscale. A Poke Ball charm lanyard and special Beats x Pokemon stickers are included.
Beyond the artwork, the speaker reportedly matches standard models. It provides up to 24 hours of playback, recharges via USB-C, and can charge a phone through that connection. It is IP67-rated for dust and some water exposure, and two units can link wirelessly for Amplify or Stereo modes.
This collaboration could appeal to Pokemon fans, collectors, and holiday shoppers, especially those who already use Beats products. Because anniversary merchandise often draws strong demand, the speaker may sell out quickly, leaving some buyers to rely on restocks or resale markets. It may also reinforce how gaming brands extend into everyday lifestyle accessories, potentially reaching audiences beyond core players. The impact is likely modest but culturally visible, as fans use the item to signal affiliation with the franchise.