Munster Rugby and Shannon Airport Keep Ties Until 2029
Shannon Airport will remain Munster Rugby's designated airport sponsor for another three seasons, with the deal covering both the men's and women's teams. The men's connection dates back to the 2017/18 season, while the women's side has won consecutive Interprovincial Championship titles in 2025 and 2026. Supporters can now buy official Munster merchandise at Shannon Airport Duty Free, and a Munster-themed tunnel leads to the departure gates.
The new deal keeps Shannon as Munster Rugby’s chosen airport backer through 2029, adding three seasons to a relationship that began with the men’s team in 2017/18. That means the men’s link will pass ten years, while the women’s team, backed since 2024, has taken consecutive Interprovincial Championship titles in 2025 and 2026.
Travellers using Shannon can buy official Munster kit and merchandise in the airport’s duty-free area, including a red heritage polo. A passenger walkway decorated with Munster branding also leads toward departure gates, bringing the rugby connection into the terminal experience.
This extension could strengthen the sense of shared identity between Munster’s rugby community and Shannon’s travelling public, giving supporters more ways to engage with the teams before flights. It may also benefit the airport’s retail and duty-free offering by drawing rugby fans, while women’s team visibility could encourage broader recognition of the sport. The impact may be modest but culturally meaningful for the region.