Shannon Airport Marketing Wins National and International Honours
Two Shannon Airport marketing campaigns have earned top honours at the Digital Media Awards and the Vega Digital Awards. 'The Best Place to Fly From' won Gold in the Best in Class – Brand category, while 'Win Your Holiday Wishlist' took the Digital Marketing-Travel category at the international awards. Shannon Airport has also been shortlisted for other honours, including Social Media Awards and Aviation Industry Awards.
Shannon's 'The Best Place to Fly From' brand work, created with Havas Media Ireland, features mascots Robin and Wren and ran across TV, cinema, radio, digital and outdoor formats. Its 'Win Your Holiday Wishlist' effort, made with Granite Agency and hosted by Kathryn Thomas, lasted five weeks, attracted over 70,000 entries, highlighted 40 routes and gave 50 winners holiday prizes.
Shannon was also shortlisted for two Social Media Awards—for a terminal-upgrade video series and its brand-focused social strategy—plus Aviation Industry Awards in Green Impact and Passenger Experience, and a Routes World Award. Commercial Director Vanessa McTigue credited agency collaboration and passenger engagement.
These awards may strengthen Shannon Airport's visibility among leisure travelers in the west of Ireland, potentially encouraging more people to consider regional departures rather than longer trips to larger hubs. Local tourism and hospitality businesses could benefit if the campaigns translate into additional passenger traffic. For residents, improved airport marketing might mean greater