UAE's JustAd raises $5 million to accelerate expansion into new markets
UAE-based JustAd, which develops an AI-powered marketing operating system, raised $5 million from angel investor Emad Juma. The platform lets advertisers plan, run, and measure campaigns across Meta, TikTok, Snapchat, and Google Ads, and offers an "Advertise Now, Pay Later" model with repayment over up to 12 months. JustAd plans to build local sales and support teams and adapt products for new markets, with new customers expected in early 2027.
JustAd, based in the UAE, has secured $5 million from angel investor Emad Juma as it prepares to enter new markets after building a presence across the Middle East and North Africa. Its AI-driven marketing operating system combines campaign planning, execution, and performance measurement across Meta, TikTok, Snapchat, and Google Ads.
The company offers a pay-later advertising financing model that lets businesses launch campaigns immediately and settle ad budgets in installments over up to a year. It also plans local sales and support teams, market-specific product adjustments, and stronger ties with major advertising platforms, with new customers expected in early 2027.
This funding could help smaller advertisers in the Middle East and North Africa access campaign tools and flexible payment terms that might otherwise be out of reach. If JustAd expands locally, marketing teams, agencies, and entrepreneurs may gain more integrated ways to manage spending across major platforms. The pay-later element could ease cash-flow pressure, though it may also encourage businesses to take on ad-related debt; outcomes would depend on how transparently terms and performance are managed.