Blackburn Campaign's AI Dance Video Draws Criticism
Tennessee Sen. Marsha Blackburn, a Republican candidate for governor, posted an AI-generated video to her campaign account showing her dancing to Kendrick Lamar's 'Not Like Us.' The clip also features other GOP figures from the state's midterm ticket, including Brent Taylor, Tim Burchett, Bill Hagerty, and Glenn Jacobs dressed as his wrestling character Kane. Critics described the post as embarrassing.
Blackburn, a Tennessee Republican running for governor, shared the AI clip Tuesday through @VoteMarsha. Its caption signaled readiness for the next day. The video places her in a dance routine modeled on Kendrick Lamar’s 2025 Super Bowl halftime performance.
Also shown are state Sen. Brent Taylor, U.S. Rep. Tim Burchett, U.S. Sen. Bill Hagerty, and former Knox County Mayor Glenn Jacobs in his Kane wrestling guise. Critics, including The Tennessee Holler, called the post embarrassing; that account also suggested the participants had complained about Lamar’s halftime show.
The video may influence how voters, especially online and younger audiences, perceive the candidates’ judgment and cultural fluency. It could amplify discussion about AI’s role in campaign messaging and the line between playful outreach and a viral misstep. Supporters may see it as harmless promotion, while critics could use it to reinforce doubts about authenticity. The episode may also shape how Tennessee Republicans present themselves collectively before the midterms, though its lasting electoral effect remains uncertain.