Benjamin Moore Names Webster Green Its 2027 Color of the Year
Benjamin Moore announced Webster Green (HC-130) as its 2027 Color of the Year. The shade is described as a classic, confident green that suits both historic and modern interiors. It anchors a larger 2027 palette of seven additional hues and comes from the brand's Historical Color Collection, which is marking its 50th year.
Benjamin Moore chose Webster Green (HC-130) as its 2027 Color of the Year. The company describes it as a classic, assured green suited to both older and contemporary interiors. It heads a wider 2027 palette containing seven other shades, meant to work together or independently across many uses.
The color belongs to Benjamin Moore’s Historical Color Collection, which is marking 50 years. Color marketing manager Arianna Barone said the team wanted balance, steadiness, and calm, and settled on a green with a clear identity rather than a nature-derived or merely soothing one. The brand examined archival color cards, brochures, and images; green has dominated past decades as forest, emerald, mint, moss, and avocado.
Benjamin Moore’s pick may influence what homeowners, designers, and retailers consider for 2027 projects. A recognizable annual color could steer paint purchases, styling choices, and social media inspiration, especially for renovations or exterior updates. Because Webster Green is presented as flexible and historically rooted, it may appeal across traditional and modern tastes, though its actual reach will depend on consumer response, availability, and broader design trends.