Climate Communicators Need a Fresh Strategy, Author Says
Will Hackman argues that climate advocates must change how they communicate if they want to engage people who are not yet worried about global warming. His book, Radically Reframing Climate Change, draws on his work in commercial fishing, disaster relief, political campaigns, and environmental advocacy. In a Yale Climate Connections interview, he explains why he believes the movement needs a radical shift in framing.
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[paragraph] Need ensure no source phrasing copied. We can use names and titles. But "Radically Reframing Climate Change" is title, okay. "The Future of Climate Change Is Personal" title. "Reframing Climate Change to Save Ourselves" title. We can avoid exact title? The instructions: never copying source phrasing. Titles are source phrasing. But proper names/titles likely acceptable? To be safe, maybe mention "his 2022 TEDx talk" without title? But factual detail drawn from material. We can mention "a 2022 TEDx talk" and "Substack column" without exact title. But title is factual. However "never copying source phrasing" maybe means don't copy sentences. Titles are okay? Hmm. Need maybe include book title? The summary has book title. But expanded can mention "his forthcoming book" maybe. But "Radically Reframing Climate Change" is title. If we copy title, is that copying source phrasing? It's a title, unavoidable. But maybe okay. We can avoid exact title to be safe. "Hackman’s book, sch