Notre Dame QB CJ Carr Signs Chipotle NIL Deal as Strong Season Continues
Notre Dame quarterback CJ Carr signed an NIL agreement with Chipotle, which will make his usual order available through its app. A campus contest tied to Chipotle U will reward the top three students with free burritos for a year and a signed Carr jersey. Carr has helped the No. 2 Fighting Irish start 6-0 while throwing for 1,378 yards and 16 touchdowns with one interception, plus three rushing scores.
Carr’s agreement with Chipotle includes making his regular order purchasable via the restaurant’s app. The chain is also running a campus competition through Chipotle U: when it ends Dec. 31, 2026, the top three students will be named valedictorians, receiving a year of free burritos and a jersey signed by Carr.
On the field, Carr has guided the No. 2 Fighting Irish to a 6-0 start. He has thrown for 1,378 yards and 16 touchdowns against one interception, adding three rushing scores. Notre Dame averages 44.0 points per game, ranks fourth in FBS scoring, and faces No. 8 BYU next before hosting No. 3 Miami on Nov. 7.
This deal may show how NIL partnerships can blend athlete branding with consumer loyalty programs, potentially giving students and fans new ways to engage with college sports. It could benefit Chipotle through campus promotion and Carr through visibility, while students competing in Chipotle U may feel motivated by free food and signed memorabilia. Such arrangements may also raise questions about commercialization in college athletics, though the immediate effects are likely limited to fans, students, and brands involved.