Rosalía’s ‘Magnolias’ Streams Jump After ‘SNL’ Performance
Rosalía’s “Magnolias” saw a 336 percent increase in U.S. Spotify streams on Oct. 12 after her Oct. 10 Saturday Night Live performance. Her other Lux track “Reliquia” rose 150 percent, while “Mundo Nuevo” and “Divinize” also gained. The performances went viral, drawing attention from celebrities including Hailey Bieber.
After Rosalía performed on Saturday Night Live on Oct. 10, U.S. Spotify listeners played “Magnolias” far more often. By Oct. 12, streams for that Lux track had climbed 336 percent. Her other SNL selection, “Reliquia,” also gained 150 percent.
Other Lux cuts benefited too: “Mundo Nuevo” rose 60 percent and “Divinize” 142 percent. Clips of the rain-soaked set spread online, with viewers praising her dramatic vocals and orchestral arrangement. Hailey Bieber was among celebrities who shared the record on Instagram.
The surge may show how a single high-profile TV performance can still reshape listening habits, especially for non-single album tracks. It could benefit Rosalía’s broader catalog, Spotify playlist placement, and live-ticket demand, while giving Spanish music more visibility in U.S. entertainment conversations. Fans and casual viewers who discovered Lux through viral clips may become new listeners, though the long-term effect depends on whether attention converts into sustained engagement.