Knicks Restaurant Promotion Offers 11% Off for Brunson's Jersey Number
Sei Less, an Asian-fusion restaurant in midtown Manhattan, will offer 11 percent off to customers wearing Knicks gear on Oct. 20. The promotion coincides with New York's season opener against Philadelphia and references Jalen Brunson's jersey number. The owner described it as a small way to give back to Knicks fans, noting the restaurant's location near Madison Square Garden.
Sei Less, an Asian-fusion spot in midtown Manhattan, plans the one-day discount for Oct. 20, when New York opens against Philadelphia. The 11 percent figure nods to Jalen Brunson’s jersey number. Owner Dara Mirjahangiry framed it as a modest thank-you to Knicks supporters, citing the restaurant’s four-block distance from Madison Square Garden and its role as a pre- and postgame gathering place.
The eatery has hosted past and present Knicks, including Carmelo Anthony, Amar’e Stoudemire and Karl-Anthony Towns, according to the report. The promotion arrives as the Knicks start a season described as a title defense.
The promotion could give Knicks fans a small added reason to gather near Madison Square Garden on opening night, potentially boosting foot traffic for Sei Less and nearby midtown businesses. It may also reinforce the social role of sports fandom, turning a restaurant discount into a shared game-day ritual. Employees, local venues and fans in the area might feel modest economic or community effects, though the overall impact is likely limited to one evening and a specific customer base.