Nvidia denies RTX 5090 production halt as card disappears from its store
Nvidia executive Jeff Fisher said the RTX 5090 has not been discontinued, despite supply constraints and rumors about production shifting to data center GPUs. The flagship card has vanished from Nvidia's official US marketplace and is hard to find elsewhere at normal prices. Third-party listings are extremely expensive, making availability unclear.
Nvidia's Jeff Fisher, who leads the GeForce business, addressed recent speculation at a Taipei event. He acknowledged constrained supply-chain capacity but said the RTX 5090 remains in production and will keep shipping, including other chip variants. Reports from Taiwanese outlet CNA, translated by machine, also quote him rejecting the halt claim.
Even so, the flagship card is absent from Nvidia's US store, and normal-priced stock is scarce. Third-party sellers list it at exorbitant prices. Observers have noted isolated retail sightings, while two pallets reportedly vanished from a Brazilian airport. Rumors about a 24 GB RTX 5080 Super persist, and memory shortages weigh on the broader GPU market.
The RTX 5090's scarcity may affect PC enthusiasts, gamers, and small studios seeking top-tier graphics performance, as inflated resale prices could push upgrades out of reach. If supply remains tight, some buyers could delay purchases or choose lower-tier cards, potentially slowing demand for related high-end components. Nvidia's public denial may reassure some customers, but the card's absence from its own store could still erode trust among enthusiasts. Availability may improve if production and distribution stabilize, though the situation