Thunder sit atop NBA Cup futures, with Gilgeous-Alexander leading MVP odds

The fourth NBA Cup is set to begin, and DraftKings lists Oklahoma City as the +330 favorite to win the tournament, followed by San Antonio at +370 and Boston at +1000. Shai Gilgeous-Alexander has the shortest odds for Cup MVP at +450, ahead of Victor Wembanyama at +600. Past Cup winners include the Lakers, Bucks and Knicks, with LeBron James, Giannis Antetokounmpo and Jalen Brunson taking MVP honors.
The NBA Cup returns for a fourth season, with DraftKings posting tournament futures on Oct. 19. Oklahoma City leads the title market at +330, while San Antonio follows at +370 and Boston at +1000. In the MVP market, Shai Gilgeous-Alexander is shortest at +450, with Victor Wembanyama next at +600.
The event's brief history features three different champions: the Lakers, Bucks and Knicks. LeBron James, Giannis Antetokounmpo and Jalen Brunson have claimed Cup MVP honors. Group-stage odds also list Oklahoma City and San Antonio as heavy favorites in their respective West groups.
The NBA Cup odds could shape fan attention and betting activity during the tournament, drawing casual viewers and wagers toward favored teams and star players. Sportsbooks and media outlets may see increased engagement, while fans of underdog clubs might find added intrigue. For players, MVP odds may influence narratives, though performance ultimately decides outcomes. Responsible gambling considerations may remain relevant as visibility rises.