Kendall Jenner Praises Kylie's Victoria's Secret Fashion Show Debut
Kylie Jenner walked in the 2026 Victoria's Secret Fashion Show wearing the $50 million Fantasy Bra. Kendall Jenner, a former Victoria's Secret runway model, praised her sister's appearance on social media. The brand's creative chief said Kylie's broad cultural influence helped make her a good fit for the event.
Kendall Jenner, who appeared in three Victoria’s Secret shows and last walked in 2018, reacted to her sister’s runway moment through an Instagram Story post on Oct. 19. That 2018 show featured Elsa Hosk in the Fantasy Bra; the piece then stayed out of the spotlight for eight years.
Kylie Jenner, 29, became the first non-Angel to wear the $50 million Fantasy Bra, placing her alongside previous wearers including Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel. Victoria’s Secret creative chief Adam Selman told Vogue that her reach spans fashion, culture and entertainment.
Kylie Jenner’s Fantasy Bra moment may reinforce how celebrity fashion events now blend runway tradition with social-media spectacle. Fans and young consumers could see the pairing as evidence that cultural reach matters as much as traditional modeling credentials, while lingerie brands may feel pressure to cast personalities with large online followings. The family connection and Kendall’s public praise could also amplify the story’s reach, though the actual effect on consumer behavior or brand reputation remains uncertain.