Health IT Shifts Toward Price Transparency, Virtual Care, and Clinical AI Oversight

Epic is adding real-time prescription price comparisons to its EHR prescribing workflow through partnerships with Amazon Pharmacy and Cost Plus Drug Company. HealthTap launched a virtual primary care program for durable medical equipment suppliers, and Rosarium Health partnered with Anthem Medi-Cal on home modifications. The outlook also notes CMS proposals on Medicare Advantage provider directories and pharmacy benefit manager pricing data.

Epic’s prescribing interface will display live drug-price comparisons through alliances with Amazon Pharmacy and Cost Plus Drug Company, embedding cost information into clinician workflow. HealthTap’s new virtual primary care offering targets durable medical equipment suppliers, linking vendors, clinicians, and patients in one coordinated channel.

Rosarium Health and Anthem Medi-Cal are tying home modification support to managed care benefits, while CMS proposals address Medicare Advantage directory accuracy and pharmacy benefit manager pricing data. The AMA also issued governance guidance for agentic clinical AI, and reporting noted 97 healthcare organizations suffered cyberattacks in a recent 12-month span.