Ferrari shows off special US GP look created with HP
Ferrari will use a one-off Formula 1 livery at the United States Grand Prix. The design was developed with HP and takes inspiration from blueprint drawings.
Ferrari’s United States Grand Prix entry will carry a one-off Formula 1 livery rather than its usual race appearance. The design was created with HP and draws on blueprint drawings as its visual reference. The story is therefore about a race-specific presentation: a temporary look tied to a particular event and a partner, rather than a permanent change to the car’s identity. It sits within the broader practice of teams using selected races to spotlight collaborations and give fans a distinct visual talking point.
The one-off livery may give Ferrari and HP added visibility among U.S. race attendees, broadcast viewers, and fans following the event online. It could create a short-term talking point around sponsor collaboration and race-specific design, potentially influencing how similar promotional partnerships are presented in motorsport. Because the change is visual and tied to one race, its wider societal impact is likely limited, though it may shape fan expectations for future special-event looks.