Physician executive to challenge 'hard to reach' patient label at TEDx event
Sarah Matt, a Medical Economics advisory board member and health technology executive, will speak at TEDxJacksonville. Her presentation will argue that patients often described as hard to reach are not the real problem.
The planned TEDxJacksonville talk by Sarah Matt, a Medical Economics advisory board member and health technology executive, centers on a familiar label in healthcare: patients described as difficult to reach. Her presentation will challenge that framing, arguing that the problem is not the patients themselves. The topic touches broader questions about how health systems understand and engage the people they serve.
Because the talk focuses on how patients are labeled, it could influence how clinicians, health systems, and technology vendors think about engagement. Patients who feel mischaracterized may benefit if organizations reconsider outreach assumptions. The discussion may also shape staff training and communication practices, though its practical effect would depend on how broadly the argument is adopted.