Google adds suspicious-site alerts and scam defenses to Chrome

Chrome now shows warnings for websites deemed suspicious as well as those already known to be malicious. Google also added protections against fake antivirus updates and ClickFix social engineering attacks. Users can leave a flagged page, return to safety, or mark a site as safe if they trust it.
Google’s update extends Chrome’s warnings beyond sites already classified as malicious to pages that look suspicious. The browser compares such pages with known deceptive sites and uses Gemini to assess content, brand, intent, domain reputation, and other signals for a score estimating scam risk. Warnings differ in design, icons, color, and wording so users can distinguish dangerous from merely suspicious pages.
The safeguards work on desktop and mobile Chrome. Besides suspicious-site alerts, Google added defenses against bogus antivirus update prompts and ClickFix-style manipulation, broadening AI-based scam detection first used against technical-support fraud. Users can leave a flagged page, go back to the prior page, or mark a trusted site as safe.
The change could affect anyone using Chrome, especially less technical users who may struggle to judge unfamiliar sites. Clearer warnings may reduce exposure to phishing, fake updates, and social-engineering tricks, while the option to override could preserve access to legitimate pages. However, frequent or mistaken alerts may cause warning fatigue or confusion, and site owners could face reputational or traffic effects if their pages are flagged.