Paramount U.K. Event Spotlights ‘Laird’ and Teases ‘MobLand’ Season 3
At a Paramount U.K. upfront in London, Peter Sarsgaard described his role in the upcoming series Laird as a sinister wealthy American opposite Kenneth Branagh. An executive producer also hinted that Tom Hardy's character in MobLand will face a challenge in season three.
At the London upfront, Peter Sarsgaard discussed Laird alongside Kenneth Branagh and producer David Glasser. Sarsgaard said his character is a rich American with harmful motives who wants to take land from Branagh’s proud Scottish figure. Both actors described filming in the Scottish Highlands as physically taxing, comparing it to a middle-distance race, while Glasser said the team aims for an epic scale.
For MobLand, Glasser offered only a brief season-three hint: someone will pose a challenge to Tom Hardy’s character. The event also included video messages from Samuel L. Jackson and David Beckham, a live appearance by Kelly Reilly, and a closing promo linking Paramount and Warner Bros. brands with Tom Cruise atop the studio water tower.
The Laird and MobLand teases could shape anticipation among Paramount+ subscribers and U.K. television audiences, especially fans of Branagh, Sarsgaard and Hardy. Star-led upfront promotion may influence viewing choices and subscription interest, while the Scottish Highlands setting could draw attention to regional production. Industry observers may see the event as part of broader competition among streamers for attention and talent, though the actual social effect will depend on how the series are received.