Corporate sustainability round-up: hospitality certification, Coty targets, used EV battery health
The brief covers a new Irish hospitality green certification launched after environmental marketing rules took effect, with Dublin’s Mespil Hotel among the first gold recipients. Coty reported SBTi validation for a net-zero target and progress on emissions, water use and virgin plastic reduction. It also highlighted analysis showing used electric vehicle batteries in Germany retained about 95.5% of their original health on average.
Ireland’s hospitality certification, developed by Fifty Shades Greener and Agent 4 Change, follows environmental marketing rules introduced in late September. Hotels face independent audits and can earn bronze, silver, gold or Emerald status, renewed annually; Dublin’s Mespil Hotel holds gold and aims to reduce annual general waste from 33,000kg to 27,000kg by end-2026.
Coty received SBTi validation for a net-zero target requiring a 90% absolute cut across Scope 1, 2 and 3 by 2050 against FY2019. It reported Scope 1 and 2 down 83%, Scope 3 down 29%, water withdrawal down 30%, and virgin plastic down 53% toward 60% by 2030. Ayvens tested almost 7,300 returned German lease EVs since 2025, averaging about 55,000km and 95.5% battery health.
The hospitality certification could give hotels a clearer way to substantiate green claims, potentially helping operators and guests compare properties while raising audit and compliance burdens. Coty’s validated targets may shape expectations for suppliers and investors tracking emissions and resource use. Ayvens’ battery-health findings may reassure used-EV buyers and dealers, supporting resale confidence, though they reflect one company’s lease-return sample and may not represent the whole market.