Starbucks Chief Executive Sells $58,800 in Shares Under Trading Plan
Starbucks CEO Brady Brewer sold 588 shares at $100 each for $58,800 under a pre-arranged Rule 10b5-1 trading plan. After the sale, he directly held 70,920 shares valued at about $7.09 million, a 0.82% decrease. Starbucks stock traded at $101.91; analysts maintain a Moderate Buy rating and an average $110.43 target.
Brewer’s latest disposal involved 588 shares priced at $100, leaving him with 70,920 shares worth roughly $7.09 million, a 0.82% reduction in his direct stake. The filing states the trade followed a pre-arranged Rule 10b5-1 plan.
Earlier disclosed sales by Brewer included 1,641 shares on October 5 at $94.76, plus 2,229 shares on September 4 at $105.60 and another 2,229 on August 5 at $105.99. Starbucks stock recently changed hands at $101.91.
The sale may draw attention from retail investors who treat insider transactions as sentiment signals, though its pre-arranged nature could limit concern. Starbucks shareholders may focus more on earnings, guidance, and dividend policy, which can influence retirement and savings accounts. Employees and customers could be indirectly affected if stock performance shapes company decisions, but one small sale is unlikely to change daily operations.