LinkedIn rolls out AI tools and video features for creators 2026
LinkedIn is introducing new AI-powered creative features for advertisers and expanding mobile in-app post boosting. The platform added video functionality to desktop including a new 'videos for you' feed and collaborative posting capabilities.
Beyond the headline features, the platform is testing a personalized suggested feed and introducing a metric that reveals whether viewers are within or outside a user's network. Creators can now establish brand rules to guide collaboration requests, and GIF replies are enabled in comments.
To counter low-quality material, LinkedIn is working to identify signals of "AI slop" while advising creators to post two to five times weekly, including one or two videos. The platform also discontinued native live streaming in April and is exploring gated creator-led events.
These updates could reshape how professionals engage on the platform. Advertisers may benefit from streamlined AI tools, while creators might see altered reach due to the new video feed and collaborative features. The push against AI-generated spam could improve content quality, but may also complicate how users distinguish authentic expertise from automated posts. Social media managers may need to adapt strategies quickly, potentially increasing workload.