Poll finds strong shopper interest in deposit return scheme
A YouGov survey found that 71% of shoppers would return drink containers to recover a 20p deposit under the planned deposit return scheme. Most respondents preferred return machines at supermarkets, while only 11% chose convenience stores, and 61% had not heard of the scheme before the poll. Distance, queues and time were cited as the main obstacles, and the scheme is due to start across the UK in October 2027.
The survey also found that 57% of shoppers favored container-return machines at supermarkets, compared with 11% who chose convenience stores. Awareness was limited: 61% had not encountered the scheme before the poll. Reported obstacles included travel distance (61%), waiting lines (49%) and the time returns take (42%).
Support varied by age, with 76% of 18- to 24-year-olds willing to take part and 67% of 35- to 44-year-olds. For refunds, 43% preferred payment card or digital wallet, 25% cash, 10% retailer vouchers, 9% loyalty points and 4% charity donations. The UK-wide rollout is scheduled for October 2027.
The scheme could affect shoppers most directly, especially those who value convenient return points or face travel and queue barriers. Supermarkets may gain footfall if easy returns encourage visits, while smaller convenience stores could see less participation unless access improves. Digital-wallet users may find refunds simpler than cash users, and charities may receive only modest donations. Because awareness is low, public information could shape whether the 2027 rollout feels smooth or burdensome.