Kylie Jenner Joins Stella McCartney for a Wild-Horse Campaign
Stella McCartney's Winter 2026 campaign, directed by Gia Coppola, features Kylie Jenner on the Pacific Coast with horses. The project includes a short film and highlights the bond between people and animals while showcasing pieces such as the Appaloosa bag. The brand is donating to equine welfare charities and continuing its My Little Pony partnership.
Stella McCartney’s Winter 2026 “Wild Horses” project places Kylie Jenner on the Pacific Coast in a Gia Coppola-directed campaign and short film. The imagery pairs runway pieces with Jenner’s interactions with horses, including a scene in the ocean, while the new Appaloosa bag appears against the Pacific and takes inspiration from Lina McCartney’s stallion, Lucky Spot.
The effort also extends the label’s My Little Pony collaboration with runway-seen charms and supports equine welfare groups through a global donation. Its focus on America’s wild horses reflects a long-running brand interest in animal empathy and human-nature coexistence, rooted in Stella McCartney’s upbringing.
The campaign may increase public visibility for equine welfare causes by pairing a high-profile celebrity with a luxury fashion platform. Fans of Jenner and McCartney could encounter animal-welfare messaging through fashion content, potentially broadening awareness beyond existing supporters. It may also reinforce celebrity-driven campaign strategies, affecting how brands and charities approach attention and donations, though the actual social effect would depend on audience reach and follow-through.