Google ties Gmail and Photos ad targeting to Personal Intelligence setting
A privacy policy update suggests Google may use Gmail and Photos content to personalize ads when Personal Intelligence is active. The report says avoiding that data use would require turning off the feature.
The report describes a privacy policy update that may let Google use Gmail and Photos content to personalize ads when the Personal Intelligence setting is on. It also says avoiding that data use would require turning the feature off. The available account does not add timing, scope, or notification details. The story sits within broader questions about AI-enabled ad personalization and how settings control the use of personal communications and stored images.
The change could affect Gmail and Photos users who rely on ad-supported services and may care about how their messages and images inform personalization. If avoiding that use requires disabling Personal Intelligence, some users could face a tradeoff between privacy preferences and features tied to that setting. The broader impact may depend on how clearly the setting is explained and how easily users can adjust it, though the available report does not detail those factors.