Drake Celebrates 40th Birthday With Backstreet Boys and Lavish New York Party
Drake marked his 40th birthday with a New York party at Casa Cipriani that drew more than 400 guests. The Backstreet Boys performed, and Drake joined them for 'I Want It That Way.' The celebration also included luxury handbag giveaways and a game show with prizes reaching $1 million.
Drake’s New York party was held at Casa Cipriani on Oct. 23, the night before he turned 40. Over 400 guests watched the Backstreet Boys perform; Drake later joined them for “I Want It That Way.” Chanel and Hermès handbags were given away, and a game show offered prizes up to $1 million.
Earlier, in Toronto, friends surprised him at the CN Tower with a photo collage; Popcaan attended. Drake flew to New York on Air Drake, his customized Boeing 767, with his mother and entourage, and dined at Mamo on Oct. 22. In 2022, the Backstreet Boys had brought him onstage in Toronto as their “sixth member.”
The event may reinforce celebrity birthdays as branded entertainment moments, potentially boosting visibility for luxury labels and New York venues. Fans could experience it through pop-culture nostalgia, especially the Backstreet Boys crossover, while the large giveaways may shape expectations about celebrity generosity. Drake’s simultaneous RIAA milestone could also influence industry discussion of streaming-era success and legacy, though the party itself is unlikely to have broad social effects beyond entertainment and fan communities.