Recycled PVC Cladding Turns Construction Waste Into Carbon-Negative Pavilion
Pretty Plastic, a Netherlands-based company, has developed tile cladding made from hard PVC construction waste such as window frames and downpipes. The cladding uses mechanical screws rather than mortar or glue, allowing repeated disassembly and recycling. At Dutch Design Week 2026, its Blok pavilion showcases the material on a charred-wood facade as part of the company's 10th anniversary.
Pretty Plastic, based in the Netherlands and founded in 2019, traces the concept to a 2016 Dutch Design Week experiment. The company reports more than 130 projects and over 661 tons of recycled PVC upcycled through its cladding.
For its tenth anniversary, the Blok pavilion at Dutch Design Week 2026 uses Basic Third tiles on a charred-wood façade by Zwarthout Shou Sugi Ban. House of Architects built the mobile structure for JAJO firms Blink and Janssen de Jong; it is at Machinekamerplein, Strijp-S, Eindhoven, October 17–25.
The project could influence how builders, architects, and waste managers view hard PVC as a reusable asset rather than landfill material. Easier disassembly may make renovation and relocation less wasteful, while visible projects like Blok could encourage clients to consider circular facades. Municipalities and event organizers may also see practical examples of temporary structures designed for reuse. Its impact may depend on cost, performance, and how widely such mechanical fixing and take-back practices are adopted.