Skims Introduces Kids Loungewear and Holiday Pajamas
Kim Kardashian’s Skims will release a children’s line on October 25, offering smaller versions of its loungewear for ages roughly 4/5 to 12. The assortment includes fleece hoodies, joggers, cotton shirts, pajama sets, and holiday prints, priced between $28 and $64. It marks the brand’s second kid-focused drop after Cozy Kids in 2020.
Skims will release its limited-run Kids Collection on October 25 at 9 a.m. PT, offering smaller versions of its loungewear and sleepwear for children in sizes 4/5 through 12. The range includes cotton tees, fleece hoodies and joggers, logo jacquard and brushed hacci pajama sets, and flannel pants, with prices from $28 to $64.
The palette features brick red, umber taupe, cherry blossom pink, and heather greys, while festive designs include gingerbread, reindeer, and Fair Isle motifs. This is Skims’ second children’s-focused release, following Cozy Kids in 2020, and some pieces are presented for matching family outfits.
The launch may extend celebrity fashion branding deeper into children’s wardrobes, giving families more coordinated holiday-photo options while encouraging parents to spend on premium loungewear. It could also intensify expectations around matching family outfits and influencer-style holiday content, particularly among Skims fans and socially active parents. Because the line is limited and priced $28–$64, its broader effect may be modest, though it could reinforce children’s wear as a growing extension of adult celebrity brands.